Blog #3 On-line Audit

I went on-line to place an order last night, only to discover that there are no Domino's locations that deliver to my house.  (We had 2 locations at one time, but they are permanently closed.)  I did appreciate receiving that information right away rather than getting all the way thru the order only to find out it wouldn't be delivered to me. 

I have never ordered on-line from Dominos' or any restaurant.  I think if you know exactly what you want, and it's a pretty straight-forward order, it's easier to just pick up the phone to order.  The on-line system had many nice features though, and I think it would be handy for orders with a lot of details (modifying ingredients, multiple items, large groups). 

If I had been able to have an order delievered, I would have chosen a Buffalo Chicken with Blue Cheese Sandwich, a Chicken Bacon Ranch Sandwich, and 3 Cheese Mac-n-Cheese in a breadbowl.  We have never tried Domino's sandwiches or breadbowls, and I think they look very tasty on the menu flyer.  A few changes I'd like to see on-line would be for the sandwich menu to include the full description.  I had to click on each sandwich in order to see the ingredients.  I also thought the pasta didn't look very appetizing on-line when presented in the dishes.  But I do like the choice of breadbowl or dish.

I scrolled thru the various screens, and liked that you can adjust toppings (none, light, extra, etc).  I also liked the screen that provided meal selections based on the number of people you are feeding.  People always seem to struggle with that, so that's neat.  Fortunately, we don't have food allergies in our family, but I know it's very difficult for people who do to eat at restaurants.  Your allergen info and lighter choice menus were also nice information to have.  But my favorite feature would have to be the Tracker!  Kids are usually impatient, and 10 minutes seems like hours to them when they are hungry, so the tracker would really come in handy!

In comparison to my store experience, I would say both options seem to appreciate a customer's time.  The manager in the store was very pleasant and kept updating me as to how much longer I'd be waiting, and the Tracker does that on-line.  The on-line feature also kept track of your order history.  I felt both options worked hard to fine-tune the whole dining experience from ordering, to paying, to cooking the food, to presenting the customer with the final product.  I would not really consider Domino's part of a health/wellness program, but I do prefer pizza over fried foods.  Luckily, we are not terribly diet-conscious, so that would not prevent me from ordering Domino's if that's what I wanted to eat. 

One final note about Domino's, I do not think they do enough to advertise things like all their menu choices, on-line ordering, etc. I like the new chicken campaign - it's humorous.  I don't understand rating the chicken on the box though.  What do you do with your greasy box top then? Anyway, I remember Domino's mostly from my college days, but I don't think they've done much to keep themselves in the pulic eye, or if they have, I've missed it (which is not good for them).